In Media we have been looking at different consumer groups and the types of products they buy. I used makeup as my example.
Mainstreamers
-People that are the same and follow the crowd
-People living a 'champagne lifestyle
on a lemonade budget'
Succeeders
-People with lots of money andcan afford more high class products
Individuals
-People that have to be different
Reformers
-People worried about ethical issues/
want to change the world
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